Deep in the rolling hills of **Biei**, a small town in **Hokkaido, Japan**, a growing dilemma has captured international attention: **overtourism**. Once famous for its postcard-perfect landscapes — especially the iconic lines of white birch trees — Biei has found itself at the center of a struggle between preserving natural beauty and welcoming a flood of visitors from Japan and abroad. ([Japan Today][1]) This article explores how overtourism has transformed this rural community, why felling photogenic trees became a controversial decision, and what challenges lie ahead for sustainable tourism in one of Japan’s most picturesque destinations. --- ### Biei: A Town Defined by Its Landscapes Biei is a town of roughly 9,300 residents, set amid the gently quilt-like terrain of northern **Hokkaido**. Its panoramic hills, patchwork fields, and seasonal color changes make it a magnet for photographers, nature lovers, and travelers seeking beautiful backdrops. ([Wikipedia][2]) For year...
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