The global beauty industry has officially entered its scalp era. For years, skincare dominated the conversation — acids, exfoliation, detox masks, barrier repair. But now, that same philosophy is being applied north of the forehead. LUFT’s newly announced “Peeling Shampoo” embraces a bold concept summarized in three words: wash, peel, reset. The Japanese brand is proposing a new approach to haircare — one that treats the scalp like skin. With its “wash → peel” concept designed to remove buildup and accumulated impurities, LUFT is tapping into a rising global demand for scalp detox solutions. And if you’ve been noticing more conversations about scalp exfoliation, buildup removal, and hair health resets on TikTok or Instagram, you’re not alone. ## What Is LUFT’s Peeling Shampoo? According to the official announcement, LUFT’s Peeling Shampoo focuses on removing accumulated residue from the scalp and hair — including styling product buildup, excess sebum, and environmental polluta...
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