tu-hacci Pushes “Lingerie as Outerwear”: Japan’s Inner-Fashion Boom Goes Public with POP-UP Strategy
The line between underwear and outerwear is officially blurred—and Japanese brand **tu-hacci** is leaning all the way in. With a new POP-UP initiative centered around the concept of “visible innerwear,” tu-hacci is strengthening its position in what it calls *inner fashion*: lingerie designed not just to be worn underneath clothing, but to be styled as part of the outfit itself. This move reflects a larger global trend—*lingerie as outerwear*—but with a distinctly Japanese approach to detail, softness, and everyday wearability. Here’s why tu-hacci’s strategy matters, and why international audiences should be paying attention. --- ## What Is “Inner Fashion”? Traditionally, lingerie has existed in the background. Functional. Private. Hidden. But over the past few years, fashion has shifted dramatically. Sheer tops, low-cut layers, open-back silhouettes, bralette styling, and corset-inspired pieces have brought undergarments into the spotlight. What used to be concealed is now c...