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LUFT Launches “Peeling Shampoo”: Japan’s New Scalp Detox Trend Explained

The global beauty industry has officially entered its scalp era. For years, skincare dominated the conversation — acids, exfoliation, detox masks, barrier repair. But now, that same philosophy is being applied north of the forehead. LUFT’s newly announced “Peeling Shampoo” embraces a bold concept summarized in three words: wash, peel, reset. The Japanese brand is proposing a new approach to haircare — one that treats the scalp like skin. With its “wash → peel” concept designed to remove buildup and accumulated impurities, LUFT is tapping into a rising global demand for scalp detox solutions. And if you’ve been noticing more conversations about scalp exfoliation, buildup removal, and hair health resets on TikTok or Instagram, you’re not alone. ## What Is LUFT’s Peeling Shampoo? According to the official announcement, LUFT’s Peeling Shampoo focuses on removing accumulated residue from the scalp and hair — including styling product buildup, excess sebum, and environmental polluta...

Tokyo Fashion Week 2026-27 Fall/Winter: How Tokyo Is Staging Physical Shows Again

Tokyo is not just “back.” It’s recalibrated. According to WWD JAPAN’s overview of the **2026-27 Fall/Winter Tokyo collection schedule**, roughly 30 brands are set to participate, supported by a network of partnerships that underline how the city is staging physical shows in a post-digital-reset era. The conversation isn’t about whether physical fashion weeks still matter. In Tokyo, the answer is clearly yes. The real question is how they’re being reimagined. From hybrid formats to strategic sponsorships, the latest Tokyo Fashion Week schedule reveals a city that understands both spectacle and structure. --- ## Tokyo Fashion Week 2026-27 FW at a Glance The 2026-27 Fall/Winter season marks another chapter in Tokyo’s evolving runway ecosystem. Around 30 brands are scheduled to present collections, reflecting a balanced mix of: * Established domestic labels * Emerging designers * Brands with international ambitions * Hybrid presentation formats Unlike the ultra-concentrated comm...

N+ 2026 Spring/Summer Rebrand: How Nitori’s Apparel Line Is Stepping Into the Trend Conversation

When people outside Japan hear the name **Nitori**, they usually think of affordable furniture, minimalist home décor, and the brand’s famously efficient retail model. But in early 2026, Nitori’s fashion label **N+ (N Plus)** made a move that signals something bigger than just another seasonal drop. For its **2026 Spring/Summer (SS) collection**, N+ unveiled a refreshed brand direction—one that leans harder into trend curation, sharper styling proposals, and a clearer identity in Japan’s increasingly competitive mid-market fashion space. This isn’t just a furniture giant dabbling in clothes. It’s a retail powerhouse testing how far its ecosystem can stretch into lifestyle—and fashion might be the most interesting frontier yet. --- ## What Is N+? A Quick Global Context N+ is Nitori’s apparel brand positioned around everyday wear designed for real-life practicality. Historically, the line has emphasized: * Comfortable silhouettes * Affordable pricing * Easy coordination * Funct...

PayPay Targets Gen Z With Youth-Focused Rewards: How Japan’s Cashless Giant Is Redesigning Savings for a New Generation

**English hook: “cashless rewards / teen savings”** Japan’s cashless landscape is evolving fast—and PayPay is making sure it stays ahead of the curve. In its latest announcement, the company unveiled a youth-oriented initiative designed to help younger users accumulate points more easily and build smarter financial habits through everyday spending. At first glance, it may look like another promotional campaign. But dig deeper, and it becomes clear that this move reflects something much bigger: a shift toward “defensive spending” in an era of rising prices, tighter budgets, and increased financial awareness among Gen Z and young millennials. So what exactly is PayPay doing—and why does it matter beyond Japan? --- ## The Context: Why “Teen Savings” Is Trending Across developed economies, younger generations are navigating a complicated financial environment: * Higher living costs * Slower wage growth * Expensive education * Digital-native payment ecosystems In Japan, where Pa...

Japan’s NISA Boom: How 87% of Accounts Turned Profitable—and Why the “Savings to Investment” Shift May Be Irreversible

For decades, Japan was known for one defining financial habit: saving. Households accumulated trillions of dollars in cash and deposits, parked safely in bank accounts earning near-zero interest. It became a cultural and economic trademark. While global investors chased equities, startups, and ETFs, Japanese households largely stuck with savings. That narrative is now changing—and fast. According to recent data highlighted by QUICK Corp.’s Japan Markets View, roughly **87% of investors using Japan’s revamped NISA (Nippon Individual Savings Account) program are sitting on unrealized gains**. In simple terms: the overwhelming majority of participants are making money. For a country long associated with risk aversion, that statistic is more than just a feel-good headline. It signals something deeper—a structural shift in how one of the world’s largest pools of household cash is being deployed. --- ## What Is NISA, and Why Does It Matter? NISA is Japan’s tax-advantaged investment...

YOLU Expands “Deep Sleep Glow Mask” Nationwide: Japan’s Sleep-Skincare Trend Goes Mainstream

Japan’s beauty market has long been known for its precision, innovation, and ritual-driven routines. But in recent years, a new theme has emerged that resonates strongly with modern lifestyles: sleep-focused skincare. Now, YOLU’s “Deep Sleep Glow Mask” is expanding its retail presence to drugstores nationwide, marking a significant milestone for the growing “sleep-skincare” category. This expansion isn’t just about shelf space. It reflects how beauty habits are evolving alongside stress, screen time, and disrupted sleep patterns — and how brands are responding with products designed to work while users rest. ## What Is YOLU’s “Deep Sleep Glow Mask”? YOLU, a Japanese beauty brand centered around nighttime self-care, has built its identity around the idea that quality sleep is essential for healthy skin. The “Deep Sleep Glow Mask” (熟睡ツヤ肌マスク) is positioned as an overnight treatment designed to support skin hydration and radiance during sleep. Unlike rinse-off masks or quick sheet ...

Rakuten Mobile and University of Tokyo Selected for JAXA Space Strategy Fund – A New Era of Satellite-Terrestrial Network Integration

Japan’s telecommunications technology landscape just took a big leap forward. On February 16, 2026, **Rakuten Mobile announced that its joint research and development proposal with the University of Tokyo has been selected by the Japan Aerospace Exploration Agency (JAXA) for inclusion in its Space Strategy Fund program**. This initiative aims to develop cutting-edge frequency sharing and **satellite-terrestrial network integration technologies using advanced AI systems** — strategic work that could redefine how mobile connectivity behaves when space meets earth. ([corp.mobile.rakuten.co.jp][1]) This development isn’t just a win for Rakuten Mobile or academia; it’s a potential game-changer for future communication systems, especially as networks expand beyond traditional ground infrastructure into space-enabled connectivity. --- ## What Does the JAXA Space Strategy Fund Support? JAXA’s **Space Strategy Fund** is designed to spur innovation by providing multi-year financial suppo...