For years, the world was utterly enchanted by **Showa nostalgia**. We collectively sighed over vintage electronics, pixelated art, and the comforting static of cassette-fuzzed city pop. It felt like a warm, sepia-toned hug from a bygone era. But hold onto your Tamagotchis, because there's a new retro wave cresting, and it's vibrant, digitized, and utterly captivating: the late 1990s and early 2000s, known in Japan as **Heisei retro**. And believe me, this isn't just an island phenomenon. It's erupting across TikTok, YouTube, and even high fashion runways worldwide. (Honestly, who saw this coming? My inner flip-phone enthusiast is screaming!) What's truly fascinating is that this revival isn't being driven by those of us who actually lived through it. Nope. It's spearheaded by Gen Z and younger millennials—the very people who were *born* during the Heisei era (1989–2019). They're taking Japan's VHS-era vibes, the iconic Windows 95 UI, and early...