### The State of Japan's Cat Economy * **Definition:** A combination of *neko* (cat) and *economics,* a term coined by Professor Emeritus Katsuhiro Miyamoto of Kansai University. It encompasses all economic activity related to cats, not just as pets, but as cultural icons. * **Market Size:** The market is projected to reach approximately **¥2.9 trillion** (roughly $19.6 billion / €18.6 billion) by 2025, a figure comparable to the economic impact of the Tokyo Olympics. * **Key Sectors:** The market is highly diversified, including: * **Essential Products:** Pet food, healthcare, and daily supplies. * **Experiences & Culture:** Cat cafes, books, media content, and cat-themed tourism (e.g., cat islands, famous stationmaster cats). * **Technology:** A rapidly growing segment of IoT and smart gadgets, such as smart litter boxes and remote-controlled feeders. * **Driving Factors:** The rise of Nekonomics is fueled by societal changes, including the humanization of pe...